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Mid-market Fintech Company – Principal designer modernizing a legacy business.

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  • User journey mapping session
  • Multi-step workflow

As the lead on product design, experience strategy, and team alignment, I was brought in to help a mid-market fintech company transition from outdated, fragmented operations into a coherent, intuitive, and modern product ecosystem. We replaced paper systems with a new digital product suite - improving data access, supercharging operational speed, and reducing employee training costs. This wasn't just a design facelift. It was an organizational shift.

Category
B2C Financial Services
Role
Principal Designer
Outcome
Transformed design/dev ops, improved efficiency & data access, and reduced costs

Completely modernized outdated paper and pen operations

Led design vision across multiple products