About

"Joe builds businesses, period."

Joe builds businesses, period. He has a really unique and awe inspiring way of analyzing businesses and identifying how a business can grow. His understanding and compassion to business owners and willingness to listen to a business owner's journey enables him to see value and opportunity beyond what exists. Joe will evaluate, strategize and architect the next level for your business. I can't recommend his skills enough.

Peter Unsworth, Co-founder of Front Edge Digital

"The best UX technologist I've ever worked with"

Joe is the best UX technologist I've ever worked with in my +15 years Tech career. Joe's designs guarantee to connect with customers' motivations, wrapped in frictionless and elegant UIs across all platforms. His work iterates intelligently based on user analytics while Joe tightly collaborates with dev teams to facilitate frontend implementation. I loved every project that I had the pleasure to work on with Joe because his delivery to clients was nothing but impressive in terms of the customer outcome focus, the quality of the UX artifacts and the highly productive and professional engagement with partners and clients.

Gregor Schulte, Product Manager – Potbelly Inc & NEVARIS Bausoftware

"Joe understands product at scale and in the startup phase"

I started working with Joe when I stepped into the role of CEO at DecentraCare. Having never fulfilled a product manager role before, I found myself with a significant knowledge gap, and I brought Joe on board to help bridge that.

Joe has been instrumental to our product development in more ways than I can list, but a few stand out:

• He helps us avoid the incredibly costly trap of "build it and they will come," ensuring that only the highest priority, highest impact features get built. His insights on how to test ideas cheaply have been invaluable.
• Joe's deep understanding of the customer journey has guided us in building a more intuitive, user-friendly platform. As he walks us through the ideal customer journey, he even pinpoints questions we haven't answered yet.
• Like any great consultant, Joe doesn't just prevent us from making bad build decisions; he's able to reroute our efforts before we even waste time considering them. This is incredibly important for us as a startup, we have to move FAST and he gives us the ability to do that.

Quite frankly, no matter how much my product management knowledge grows, I can't imagine not engaging Joe for our projects on a regular basis. Having someone who understands both product at scale and in the startup phase is a rare skill set and we are grateful for it.

Matthew Richardson, Cofounder & CEO at SurgHealth & DecentraCare

"The ideal startup and product partner"

Joe is the ideal person to work with when strategizing for your startup and building a product offering. We've worked together on many projects, and his high level insight is always crucial and invaluable. He has strong UX/UI chops as well, so all product decisions come with a strong grounding in customer experience. I highly recommend Joe for any Product Strategy, Startup Strategy, and User Experience role that would be lucky to have him!

Kirby Campbell, Founding Engineer at Bevrly

"Highly effective beyond just design"

I really do appreciate Joe's approach to helping to drive the Pratexo product suite. His calm, collaborative manner ensures people are not defending or protecting themselves. He has a positive effect on us beyond just the specific design work he does.

Blaine Mathieu, CEO at Pratexo

"Exceptional strategic thinker"

I wholeheartedly endorse Joe for any UX/UI project, confident in his exceptional ability to elevate any project he touches. Joe is a strategic thinker who starts by deeply understanding both the customer and the business. His ability to be an exceptional listener, allows him to craft experiences that are not just user-friendly but deeply engaging and effective in driving conversions.

Working alongside Joe, I've been impressed by his methodical approach to problem-solving and his commitment to excellence. His designs stand out both visually and through functionality, significantly improving user engagement. Moreover, Joe has an innate ability to translate complex design principles into actionable insights, making every team interaction a learning opportunity.

Joe's work ethic and innovative mindset have made a measurable impact on our projects, transforming our approach to marketing and product development. He's not just contributing; he's changing the way we think about user experience.

In short, Joe is an invaluable asset to any project/team, bringing a blend of deep empathy, strategic insight, and a collaborative spirit that is rare and highly effective.

Vik Patel, CEO of Craft Express (previously VP at Sawgrass Ink)

"I highly recommend Joe"

Joe has a great blend of technology and user experience he brings to bear on projects that customers appreciate. He's friendly, but can be tough as well. He's also a great team player. He's done a lot of grunt work and never complained. I highly recommend Joe.

David Brockmyre, Principal Strategist & Project Lead at Amway

"Both a thinker and a doer"

You have both a thinker and a doer in Joe, he is amazing!

Sergio Carvalhosa, Product Manager – Elywhere FCR/FFR Project