Lead Scout

Lead Scout is a B2B SaaS platform that helps residential contractors manage their door-to-door sales teams, track prospects, and generate leads. As a co-founder, I’ve worn almost every hat in the business – from design to development, from tradeshows to legal. But my official title on paper was COO and Chief Product Officer.

The Journey

Starting in 2019 with just a napkin sketch, we’ve evolved through three major iterations of the app. After launching our latest version in 2021, we achieved true product-market fit in late 2023, leading to remarkable growth and ultimately the crown jewel of a startup, profitability. They say when you achieve product-market fit, you’ll just know it. They were right.

Key indicators that we had reached product-market fit, over 6 months we saw:

• 3x Monthly Recurring Revenue ($14.78k → $43.5k)
• 12x Monthly Sign-ups (18 → 213)
• 1.77x Subscriber Growth (107 → 190 company accounts)
• 20x User Activity (100 → 2,000 active users)
• 70% of users are active every week
• Optimized our revenue to 97% profitability (pure SaaS revenue)

Success begets attention, and Lead Scout was acquired by a private party in 2025, and I subseqently moved on to focus on helping other businesses achieve similar success stories.

We set out to make door-to-door sales simple, fast, and affordable

Lead Scout’s secret sauce isn’t anything crazy. We just focused on a mobile tool that was simple to use, well-designed, fast to operate, and affordable. And in the home improvement industry, that’s a huge differentiator. So much software in this space is complex, bloated, broken, and overpriced.

Leaning into simple design and a fast user experience was the right choice, and our users loved us for it.

Field Sales Tools

Teams can log hundreds of prospects daily with our intuitive mobile app:

• Super Fast Canvassing: Quick data entry optimized for door-to-door
• Visual Lead Management: Built-in photo capture and documentation
• Smart Territory Management: Optimize coverage with intelligent area assignment
• Rich Data Access: Owner information, demographic data, and roof measurements

Territory & Team Management

Our mapping features help teams coordinate and optimize their coverage:

Enable your team to collaborate effectively with smart territory assignment and performance tracking:

Prospect Management & Analytics

The web application provides powerful management tools and analytics, handling hundreds of thousands of prospects without performance issues:

Our platform makes it easy to manage large prospect databases and leverage rich data for better targeting:

Sales Process Optimization

Streamline your sales process with integrated appointment scheduling and tracking:

Business Strategy

Customer Success

Our approach to customer success combined automated intelligence with human touch. Using Intercom, we built a proactive engagement system that:

• Automatically welcomed and onboarded new users with targeted tutorials
• Monitored user activity patterns to identify potential churn risks
• Triggered contextual help based on user behavior
• Scheduled check-ins at key moments in the customer journey
• Provided instant support through chat and knowledge base

This systematic approach to customer engagement helped us:

• Reduce churn to nearly 0% since May 2023
• Maintain 70% weekly active users
• Build a library of customer feedback for product improvements
• Create a community of engaged users who became brand advocates

Pricing Innovation

We revolutionized our pricing model to align with customer value and increase retention:

• Simplified user management with flexible team scaling
• Eliminated complex contract adjustments
• Removed traditional user-based pricing barriers
• Focused on delivering maximum value at each tier

The results validated our approach:

• Average LTV increased to $2,200
• 97% profitability on SaaS revenue
• 9% conversion rate on trials
• Strong customer loyalty and reduced churn

Enterprise Integration

Connect Lead Scout with your existing tools through our robust integration ecosystem:

Market Impact

Lead Scout has established itself as one of the top 3 tools in our industry niche, with a total addressable market of about 250,000 contractors. Our platform has achieved impressive milestones:

• Over 1.68M prospects scouted
• 5,000+ field sales professionals using the platform
• 73 five-star reviews out of 77 total reviews
• Available on both iOS and Android

We’ve built strong partnerships across the home services industry, including:

• GAF Energy
• SRS Distribution
• Roofr
• JobNimbus
• Salesforce
• Acculynx
• USLBM
• And more

This success has been achieved through:

• Strategic trade show presence
• Podcast appearances
• Social media engagement
• Targeted paid marketing
• Strong industry partnerships

The platform has become the go-to recommendation for contractors seeking door-knocking tools, with consistent organic mentions across social networks and industry forums.

Exit & Next Chapter

In 2025, Lead Scout was acquired by a private party in a successful exit. The platform continues to serve the contractor community while I’ve moved on to focus on helping other businesses achieve similar success stories.

I’m now applying the lessons learned from Lead Scout’s journey to help companies:

• Build and scale their products
• Achieve product-market fit
• Develop effective go-to-market strategies
• Navigate growth challenges

My current focus is particularly centered on artificial intelligence and sustainability projects, where I believe the next wave of transformative businesses will emerge. The operational and product development insights gained from Lead Scout are proving invaluable in these cutting-edge sectors.