Joe Salowitz | User Experience – Digital Consulting, Speaking, Teaching & Thinking

Product Creation

The best products come out of an iterative process where creators are enabled by executives to test a lot of ideas, where cross-functional teams talk often and honestly, where prototypes are built fast and their shortcomings are identified and fixed even faster, and where user needs and context informs and drives everything from project KPIs to pixels to <p> tags.

Recipe for Team Success

Key Elements of the UX Process

The best apps and websites on the market aren't the best by accident. Great products are intentionally shaped to intimately reach their target users.

Problem Statement

It all starts with a deep understanding of the underlying problem that is in need of a solution and understanding the business objectives that are motivating that solution.

Customer Journeys

Mapping the journeys of target users helps to understand who they are, how they relate to your products, and how the problem at hand impacts or hinders their goals.

Customer Intimacy

Bringing your customers close and understanding who they are, their motivations, attributes, goals, and pain points is key to product success.

Interactive Prototypes

There's a hundred and one ways to prototype, and each initiative often has unique requirements that determine the method used.

Efficient & Lightweight

Hotspot-based prototyping is a great quick win. Tools like Invision are ideal for light prototyping, or Principle and After Effects for heavier lifting.

To Cast a Vision

When robust interaction isn't the main requirement, but narrative is - Keynote is the way to go.

Fully Interactive & Usable

For more robust test cases where functional beta testers are needed, collaborating with developers to develop a lean, coded application is sometimes needed.

Usability Optimizations

Usability Testing

Usability testing to uncover information no analytics software can unearth. Directly communicating with real users goes beyond page traffic, heatmaps, and click tracking to provide incredible insights into why users take certain actions on the site.

Usability Consulting

Leveraging established standards, best practices, and research on how various types of people interact with computers, software, and the internet, I provide valuable recommendations to improve my clients apps and websites — making each more usable and accessible.